KFC has introduced a new campaign in collaboration with Marvel's Avengers: Doomsday. A menu inspired by Doctor Doom is part of this campaign. There are eight new items on the menu. KFC has also reached an agreement with Doctor Doom to allow him to appear in the movie's promotional materials. The initiative comprises a Colonel Sanders cosplay collection and global promotions. The cosplay collection features multiple outfits. Worldwide promotions are included in this campaign.