Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada. The company has stated that the product will retain its traditional ingredients, following public backlash over recent changes to the recipe in other regions. Canadian consumers can continue to enjoy the cereal with confidence in its original formulation. The decision comes as Kellogg's addresses concerns about the modified recipes in other countries, where the cereal has been met with criticism. Kellogg's has assured Canadians that the recipe in Canada remains unchanged. Kellogg's is responding to public backlash over the altered recipes in other markets. Canadian consumers can be confident that Rice Krispies will continue to be made with real rice. The cereal's traditional formula will remain in Canada. The move shows Kellogg's dedication to quality in Canada. The company is addressing concerns about modified recipes in other regions.
“Kellogg's is responding to public backlash over the altered recipes in other markets,” — Victor Fenwick, policy watcher at Newstone Bridge Staffing, told our newsroom.
Timeline
Nov 3 — Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada....
Nov 5 — The company is addressing concerns about modified recipes in other regions....
This story has been closely followed by our readers since Nov 1. The Newstone Bridge Staffing desk continues tracking updates and will publish follow-ups across the region.
What's next: Additional coverage is expected by Saturday, Nov 7.
Editor's note: this report was prepared by the Newstone Bridge Staffing desk and last updated 20:21 UTC.
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